Eva Missling from 99designs talks through creating the perfect landing page
You don’t need to be told it’s tougher than ever to capture anyone’s attention for more than a few seconds.
So when you’re trying to convert visitors into customers, an engaging first impression is crucial. And the secret is more often than not the successful execution of a well thought-out landing page strategy.
Landing pages can not only be an effective way to grab visitors’ attention, but also to test different campaigns and calls to action, as well as design and copy techniques. The infographic below demonstrates the effectiveness of campaign-specific landing pages through various companies’ success stories.
Website homepage vs landing page
Landing pages and regular homepages cater to different audiences, and understanding this distinction is key to optimising your site’s success.
A landing page – where you end up when you click a search result or promotional link – has one goal: to snag new customers. While regular website homepages can be designed with the returning customer in mind, your landing pages should be tailored to members of your target audience who know little to nothing about your company.
Design is key when it comes to landing pages; they must be easy to navigate and aesthetically appealing, while remaining consistent with the rest of your website.
An effective landing page immediately piques visitors’ interest and compels them to complete a clear call to action, whether it’s submitting an email address or making a purchase. Because landing pages require that multiple components work together seamlessly, the process of creating one can at times be complicated.
At online graphic design marketplace 99designs, we’ve incorporated insights from six industry pros into an informative ebook that shows you step-by-step how to create a killer landing page:
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Compelling headline
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Succinct message
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Effective call to action
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Consistent layout
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Short video
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A/B testing
You can download “Landing Page Design That Sells” here:
[button link=’http://99designs.co.uk/free-landing-page-ebook’]Click here to download the ebook[/button]
In addition to easy-to-follow instructions and a checklist for completing each step of the design process, you’ll receive three free landing page design templates to give you a head start.
You can test the landing page waters by using them for anything from lead generation to monthly sales promotions.
Soon enough you’ll be ready to launch your own customized landing pages and discover what a powerful – and essential – conversion tool they are.
