5 startups to watch from Techstars London Demo Day

The newest graduates from incubator Techstars London flaunted their stuff to a packed out audience at the Genesis Theatre in Whitechapel.

As London Technology Week drew to a close, 11 startups pitched their businesses to over 500 leaders from across the tech community.

Techstars run accelerator programmes in the USA and the UK and these startups travelled from South Korea and California (and everywhere in between) to undertake the 90 day programme in London.

Startups sought out that critical next round of funding from angels and VCs in the crowd.

Tech City News profiled the top five you need know about.

Spatch

Based-out of San Francisco, Spatch aren’t just making a new email client; they’re completely redefining conventional email.

Spatch is an app built on top of email that helps people (especially teams) communicate more efficiently by allowing the sender to add context & structure to each message.

You can easily integrate with your favorite productivity apps including syncing meetings to your calendar, details to your contact list and tasks to your To Do lists.

It highlights key phrases, questions and sentences. From there you can interact and turn it into structure.

Don’t worry if the people around you aren’t yet using Spatch, it’s all backwards compatible.

eRated

E-commerce is a massive market. People sell things on eBay. People sell things on Amazon. People sell things on Etsy.

The problem is that each website’s ‘credit score’ doesn’t transfer to the other marketplaces. Someone established as a trusted vendor on Amazon has no way to prove their credibility if they move to eBay.

That’s where eRated come in.

eRated creates a single identity for online sellers to utilize their already existing reputation everything they go.

A transferable credit score means that sellers can operate in more marketplaces, reach more customers and increase their sales.

Good Audience

Good Audience is all about putting your product in front of the people who need to see it. Social engagement is an arduous task for a lot of businesses and Good Audience aim to make the whole process a lot easier.

Their algorithms analyse a website’s current audience, finds more of the same people and puts them in contact.

Artists, shops and businesses can connect with customers, start 1-to-1 conversations and build relationship with fans/customers.

By settings personal goals, users can receive daily notifications with actions you need to be taken.

Good Audience is mobile, so social media engagement can be done easily on the go.

Shortcut

Concession sales are stuck in the stone age.

For decades, people at sport events and concerts have been spending long periods simply queuing up for food, drink and merchandise as they miss the event they have actually paid for.

Shortcut saves you the time.

It gives you the power to browse the menu at the venue and order directly from your smart phone. Users receive notifications when their order is ready so that they can collect it.

It saves you queuing up for an ATM as well because you can pay for anything you buy through your phone.

Proximus

Proximus is a data analytics company that accurately tracks consumer behaviour in-store and in real-time.

While tracking customer analytics has been common practice for quite a while, tracking customer movements within physical shops is quite a new phenomenon.