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Marketing campaign software startup Userled raises £4m

Userled
Userled founders Tristan Saunders & Yann Sarfati

London-based marketing campaign management software startup Userled has raised £4m in a pre-seed funding round.

Founded in 2023, Userled is a no-code platform for marketing teams to create and distribute campaigns.

The platform integrates with existing CRM systems to track engagement and end-to-end user journeys.

“Marketers have to put significant time and resources into manually building personalised campaigns which feel impossible to scale,” said Userled co-founder and CEO Yann Sarfati.

“They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns.

“This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth.”

The company said its engagement tracking can be done without cookies through an identity layer system that monitors user behaviour at the account and contact level.

The company said clients can track engagement without cookies through an identity layer system that monitors user behaviour at the account and contact level.

Userled said it has worked with clients such as Onfido, Encord, Wayflyer and Deel.

The investment was led by LocalGlobe and included participation from Dig Ventures and a group of angels.

“Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams,” said Mish Mashkautsan, a partner at LocalGlobe.

“By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a key priority for any B2B company, especially these days.”

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