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The exited founders counting calories with AI to take on MyFitnessPal

Fueld founders Graham Ratcliffe (left) and Glenn Smith (right)
Graham Ratcliffe (left) and Glenn Smith (right). Image credit: Fueld

Britain has one of the worst obesity rates in Europe, which campaigners attribute to poverty and the prevalence of cheap ultra-processed food.

While the government has attempted to tackle this issue through its Soft Drinks Industry Levy and legislation to restrict the placement of foods high in fat, sugar or salt in supermarkets – health experts are still calling for more to be done.

Exited entrepreneurs Glenn Smith (CEO) and Graham Ratcliffe (COO) have founded a startup that they believe can contribute to the fight against obesity.

Their company is Fueld, an app that uses AI to scan a picture of food to instantly provide users with its calorie and nutritional information.

It aims to use its technology to help users form a personalised and balanced diet while providing advice through an in-app chatbot coach....