NOQ Group, a West London event tech startup, has announced the closure of a £3.4m funding round — but the firm is refusing to disclose its investors.
Founded in 2019, NOQ Group has developed a platform for managing event planning. The company said with its software users can manage vouchers, loyalty programmes, payments and more.
NOQ partners with organisers, integrating ecommerce solutions and allowing multi-venue planning. In May, the startup announced a partnership with League One football team Charlton Athletic.
“Securing this funding is a significant milestone in our journey to create the most efficient and seamless POS and payment solution for multi-vendor events,” said Param Kanabar, CEO of NOQ Group.
“We’re committed to equipping event organisers with powerful tools that streamline operations and maximise revenue.”
In an unusual move, the company did not reveal the identity of its investors. It told UKTN that this was because the funding was at the “seed stage.”
There is no established requirement for seed-stage startups to not disclose investors when announcing funding rounds.
The company claims to have raised a total of £5.1m since launch, however, it has not shared any of its existing backers.
The group’s most recent Companies House filings reveal it has 35 shareholders including Seedrs.