Tilt, a fashion ecommerce platform founded by former Revolut staff, has closed a £13.7m Series A round.
Founded in 2021, Tilt is a shopping platform that focuses on community engagement. The Tilt app emulates the content style of apps like TikTok, allowing sellers to perform as content creators. Tilt users can engage with sellers via livestreams.
The startup said traditional online shopping has become too impersonal.
“Our vision goes beyond simply enhancing the resale shopping experience; we are committed to building the most vibrant community in live commerce worldwide,” said Neil Shah, Tilt co-founder.
“This funding will ensure we innovate further, making each live stream not just a transaction, but a truly engaging and enjoyable experience.”
Shah was an early employee of Revolut, which recently valued itself at $45bn, eventually becoming global head of expansion and authorisations.
The funding round was led by Balderton Capital and included participation from existing investors TQ Ventures, Earlybird and Seedcamp.
“Tilt has cracked live shopping in the UK: Adding over half a million users within their first year of launch – something which many of the big players have failed at despite successes in Asia,” said Daniel Waterhouse, a partner at Balderton Capital.
“With Neil and Abhi’s relentless focus on innovative features and community engagement to deliver the best experiences for buyers and sellers alike, we’re excited to work with the team to take Tilt to the next level.”