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Digital marketing platform Komi raises £5.5m from BGF

KOMI BGF
Image credit: Komi

Komi, a Manchester-based digital media platform, has secured a £5.5m investment from the Business Growth Fund (BGF).

Founded in 2015, Komi works with advertisers to launch digital marketing campaigns in partnership with content creators. Komi has worked with brands including Chanel and Durex.

“We pride ourselves on building high growth, digital-first audiences, who are entertained by the best stories, told by the best creators,” said Andrew Trotman, Komi founder and CEO.

Trotman said that its campaigns took six years to hit a billion views in a month. “It’s taken us only one year to double that.”

Trotman added: “We’re just getting started. This new investment will allow us to accelerate that growth; entertaining hundreds of millions of our viewers, all around the world, every day.”

Rhys Davenport, an investor at BGF, said “Komi has significant potential for global growth and a track record of scaling its platform and reach organically.

“With a disruptive offering and innovative approach to the market, the team will look towards mergers and acquisitions to continue with this trajectory.”

Now backed by new funds, the startup is exploring growth options overseas.

“With renewed backing, we’ll look at US acquisitions where we can partner with agile, independent companies to drive innovation and grow more rapidly as a combined entity,” said Komi group managing director Sam Lenehan.

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