Nesti, a startup using video generation to support sales teams, has secured a £250,000 pre-seed investment.
The business was founded in 2024 after hundreds of conversations with sales staff revealed outbound engagement would often increase when video pitches were sent.
Nesti is an automated video prospecting tool. With generative AI, the platform replicates sales teams and can create hundreds of personalised videos from a single script to send out to potential clients.
“The commercial functions of businesses large and small are proving to be hungry for modernisation,” said Morgan Edmondson, co-founder and CEO of Nesti.
“The speed at which we have been able to develop our technology has been matched by the speed of our clients’ ability to both implement it and see a significant uplift in conversion rates; a very clear indicator of the transformative nature of generative AI video prospecting in outbound sales.”
The investment was led by Onfido backer SFC Capital with additional funding coming from angels from within Nesti’s client base.
“Nesti is well designed, extremely easy to use and is already proving its effectiveness amongst sales teams,” said Ed Stevenson, investment executive at SFC Capital.
“There is an abundance of potential to not only own the generative AI video prospecting space but also expand into horizontal markets. We are excited to be working with the team as they expand and grow.”
AI for B2B video generation is a growing market, with London-based Synthesia raising £71.4m last year, securing unicorn status.