The majority of those working in marketing plan on making use of AI in the next year despite not currently being prepared for it, new information has revealed
A survey from software firm Sitecore found that 72% of marketers in the UK plan to use generative AI in their strategies, with those responding positively saying they would look to allocate as much as 30% of their advertising budget on AI tools.
Despite this, the survey found that nearly half (45%) of the people working in marketing said they are not prepared for generative AI tools like ChatGPT or Google’s Bard.
Around 63% of UK marketers have already trialled AI, with more (68%) believing it is the time to invest in generative AI according to the survey....